The piece was brought to the public's attention by one of the brand's own models.
Luxury fashion brand Burberry has apologised for putting a hoodie with strings tied in the shape of a noose on its London Fashion Week runway.
The garment, which made its debut during Sunday’s Burberry show, was criticised by one of the brand’s own models, who labelled it as “not glamorous nor edgy”.
Liz Kennedy posted a photograph of the hoodie on Instagram with a long message directed at Burberry and its creative director Riccardo Tisci.
She wrote that: “a massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance [to a noose]” and that she left her fitting feeling triggered by the piece due to a history of suicide in her family.
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@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look (even though I did not wear it myself). Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. The issue is not about me being upset, there is a bigger picture here of what fashion turns a blind eye to or does to gain publicity. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry. I did not post this to disrespect the designer or the brand but to simply express an issue I feel very passionate about.
Liz said she asked to speak to somebody about it and was told to write a letter. “I had a brief conversation with someone but all that it entailed was ‘It’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself.’”
She then continued to say she was ashamed to have been part of the Fashion Week show.
Since then, the brand has apologised for the offensive piece. Marco Gobbetti, the chief executive of the company, said in a statement on Tuesday that Burberry was “deeply sorry for the distress” the top had caused and had removed it from the autumn-winter collection, along with all images featuring the look.
Riccardo Tisci, Burberry’s creative director, also apologised, saying “while the design was inspired by a nautical theme, I realise that it was insensitive”.
Marco Gobbetti said Liz’s experience “does not reflect who we are and our values.
“We will reflect on this, learn from it and put in place all necessary actions to ensure it does not happen again.”
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