The retailer has been praised by PETA.
The fashion industry is taking a stance against animal cruelty and ASOS is that latest fashion retailer to get on board.
The retailer has decided to ban the sale of all silk, cashmere, mohair and feather products on the site by the end of January 2019.
ASOS is joining 140 other brands, such as M&S, Topshop and H&M, who have banned the use of mohair after PETA released a video exposé of mohair production in South Africa earlier this year.
South Africa is the predominant source of mohair for the international fashion industry, with 50% of the world’s mohair coming from the region.
Each year, the mohair, cashmere, down and silk industries exploit countless goats, geese, ducks and silkworms, causing the sentient beings unnecessary pain and suffering. Now, people are a lot more conscious about where their clothing is coming from and its ethical background.
PETA has praised ASOS for their decision to cut these animal products.
PETA applauds ASOS for leading the charge for compassion in fashion. In response to PETA’s campaigns, consumers are changing the face of the industry by demanding that designers and retailers ditch animal-derived materials in favour of cruelty-free alternatives that look great without causing suffering.”
“ASOS firmly believes it is not acceptable for animals to suffer in the name of fashion or cosmetics,” its animal welfare policy reads on the website.
“ASOS is committed to working with industry expert groups to support the ongoing research, development and implementation of animal welfare standards and transparency in the leather supply chain.”