Copied? Fans Reckon Kylie Jenner’s New Kyshadow Palette Looks Very, Very Familiar

Another blow for Kylie Cosmetics?

Kylie Jenner

While Kylie’s Lip Kits have been a sell-out success since their launch at the end of the last year (seriously, are they EVER in stock?), her growing beauty empire has been hit with a tonne of criticism.

Back in April make-up artist Jeffree Star criticised the quality of the wand, then complaints rolled in that the products were being stolen upon delivery, and earlier this month the Better Business Bureau downgraded her company to an F.

But despite all the hate, Kylie launched a brand new product earlier this week: Kyshadow, a 9-colour eyeshadow palette featuring browns, oranges and bronze tones.


Not surprisingly, the new launch was out of stock almost instantly, with the Kyshadow palette selling out in under a minute and many fans taking to social media to celebrate being one of the lucky few to have purchased one.

But not everyone was impressed with Kylie’s latest cosmetic offering, with many fans noticing an eery similarity between KJ’s product and a palette launched by beauty blogger Shaaanxo.


Whatever their thoughts though, it appears Shaaanxo herself doesn’t see the similarity.

The blogger took to her Snapchat shortly after the palette’s launch to say she’d just missed out on getting one before they’d sold out, so even if the products look kinda alike, we guess Shaaan must be cool with it.