She was criticised for comments she made during an interview with The Capital B.
Marissa Carter has this afternoon issued a statement, apologising for comments she made about the beauty blogging industry.
The beauty entrepreneur faced criticism after telling The Capital B the following:
“Innovation is key to getting ahead. Never do the same thing twice because you won’t get the same results. Brands copy us now all the time. They try to do what we did with Cocoa Brown when we initially started…working with bloggers to try and grow their brand. But that game is dead now, there’s absolutely no authenticity left in that business.
“When I started Cocoa Brown bloggers still had credibility…they were telling the truth about the products that they tried. Now, the value of a blogger endorsement is nothing – there are no bad reviews anymore.
“There was an authenticity in the market when we started, you sucked up the bad reviews and delighted in the good reviews but at least it was real.”
Marissa took to Twitter this afternoon to issue an apology.
— Marissa Carter (@CarterMarissa) April 6, 2017
Her statement reads:
“I’m deeply sorry for the words that I used to describe the blogging industry during my interview with The Capital B. It was wrong of me to tar an entire industry with the same brush after some previous bad experiences.
“I have always genuinely appreciated the blogging community and made an effort to reciprocate that support to both up-and-coming and established bloggers. Those that know me will know that I have never been the type of person to intentionally speak ill of anyone, or cause anger the way that my words have. I have always and will continue to recognise hard working and talented beauty bloggers.
“I hope those who have been affected by my words can accept my sincere apology.”
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