Have we ever craved anything so much?
You know the ads that used to start popping up on the telly every January for collectible magazines, with their tantalising free gifts?
A serious amount of pocket money was funnelled into those magazines in the early 2000s, and none is remembered more fondly than Sabrina’s Secrets.
It was, as you might have guessed, based on the life and times of Sabrina the Teenage Witch, and it ticked just about every box when it came to 2000s pre-teen obsessions. Whether you actually collected it or not, you’ll probably remember all of this.
You got the purple beauty box, which was a great achievement, but you were already thinking about filling it.
Kind of rude that they wouldn’t fork it out, now that you think about it. Can you retroactively call Childline?
We didn’t get the irony of being ‘totally original’ along with the thousands of girls buying Sabrina’s Secrets every two weeks. But sure look!
You were 10! You didn’t have any style, and you weren’t sure if you ever wanted a boyfriend! But that was unimportant. (According to this quiz, our current style is ‘Hippy chick Heidi’ which… no, Sabrina.)
Nail art pens, roll-on body glitter, eyeshadows in the trendy colours of the moment (purple and silver), gloopy lip glosses – every one was absolutely covetable.
The insert had spaces for each product so you could see what you were missing. Kind of cruel, no?
We all knew one girl who had every issue. Whether you admired her or resented her was all down to your personality.
You still want a purple beauty box. We know. We do too. *sets up an eBay alert for ‘Sabrina’s Secret beauty box’*
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