The issue of honesty in blogging is a hot button topic and we're tackling it head on this month.
Maybe Zoella’s ghost-writing scandal last year sparked it, but everywhere you look online right now, from boards.ie to Mumsnet and beyond, one issue dominates: blogger behaviour in relation to payments and disclosure. People want honesty and transparency from the media that they read, whether that’s a magazine, newspaper or a blog.
Bloggers, vloggers and Instagrammers using their following and influence as a means to score commercial work isn’t the problem – everyone’s entitled to make a living. It’s bloggers not being honest about when they’re paid to recommend a product which is the issue.
It leaves an uncomfortable impression, and STELLAR readers aren’t going to accept it any more if our survey results*, below, are anything to go by.
But there is change afoot. The Advertising Standards Authority (ASAI) of Ireland recently confirmed that its Code of Standards for Advertising and Marketing Communications applies to bloggers, and the Public Relations Institute of Ireland (PRII) is also developing Guidelines on Engagement with Social Media Influencers to sit alongside its Code of Ethics.
In our May issue, out now for €1.95, you can read a full 4-page report on the issue, where we talk to industry insiders, enforcers, brands and bloggers to get the complete picture.
We’d love to know what you think about the problem too. Comment below or tweet us @stellarmagazine using our hashtag #blogon.
*Survey of 251 readers, March 2016.
Get the latest news, hottest trends & biggest competitions to your inbox.