Flossie Clegg’s Guide to Smelling Like a Baddie

@flossie / Instagram

We all can agree that one of the best compliments you can receive is “you smell so good”?

Well, influencer Flossie Clegg is letting us in on how to achieve just that. These scents have got you covered whether you’re going on a first date, a quick catch-up with the girls over coffee, or a wild night out.

Flossie’s guide will make people stop and ask “What are you wearing?” From big splurges to wallet-friendly finds, she has curated a collection that leaves you smelling divine no matter the occasion.

Here’s how to smell like a baddie in 2025, according to the icon herself.

@flossiecleggSmell like a baddie 2025

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Daytime Elegance

Flossie believes that daytime elegance should strike the perfect balance between lightness and memorability. Her top picks for an everyday luxury scent is Kilian Paris Love Don’t Be Shy (€250), which she promises will “last on you for days.”

This sweet and seductive fragrance is ideal for those who crave a touch of opulence from morning to night. If you prefer something universally appealing yet feminine, Kilian Paris Good Girl Gone Bad (€250) is for you. According to Flossie, it’s a fragrance everyone will adore.

For a more delicate touch, the creator swears by Tocca Florence (€136). This is lighter, more floral, but not “grandma floral,” she says, adding that it’s perfect for pairing with a white summer dress.

For those who want to smell “expensive,” Maison Francis Kurkdijan Gentle Fluidity (€185) is a standout choice. Flossie loves its delicate, feminine profile that avoids being overly sweet. In fact, it’s so addictive that her friend keeps repurchasing after Flossie introduced it to her.

On the more affordable end, Zara Waterlily Tea Dress (€29.95) has captured Flossie’s heart. “Don’t sleep on Zara fragrances,” she insists. This collaboration with Jo Malone combines light elegance with incredible lasting power. She recommends seeking out Zara’s elixirs, she advises that perfumes slightly deeper in colour often signal long-lasting scents.

Evening Glam

When it comes to evening wear, Flossie pulls no punches with her fragrance picks. For an affordable yet unique scent, she wears Zara Red Temptation Elixir (€29.95), a direct dupe of the iconic Maison Francis Kurkdijan Baccarat Rouge which is a whopping €705 for a 200ml.

“It smells to me kind of like cake, but it’s either a love-hate thing,” she admits, noting that while she adores it, her boyfriend Josh isn’t a fan. “And 700 quid for someone to hate the way you smell? Intense.”

Flossie’s evening lineup also includes the iconic duo of Killian Paris Born To Be Unforgettable (€140) and Killian Paris I Don’t Need A Prince ( €140), which lean unisex but layer beautifully over sweeter fragrances for a captivating, complex aroma.

And no evening fragrance list is complete without Fenty Perfume (€70), described as “musky, sexy, and has a very good lasting power.” Compliments, she reassures, are guaranteed every time she wears it.

The Perfect Gift

When it comes to finding the perfect gift, Flossie has got an array of fragrances that are sure to delight. If you’re going for a timeless classic or a beginner-friendly scent for someone new to the realm of perfume, her recommendations offer something for everyone.

For timeless elegance, YSL Libre Le Parfum (€180) is a versatile choice that’s perfect for almost anyone. For those who you know love sweet, feminine fragrances, Burberry Her (€115) is a top recommendation. Flossie suggests pairing it with a man’s cologne creates “the perfect sexy woman’s scent.”

For fragrance beginners, Rabanne Fame Perfume (€106) offers a soft, inoffensive aroma that’s easily loved. Lastly, Kylie Jenner Cosmic (€47) earns the influencer’s stamp of approval as a “delicate, feminine, and lovely scent” scent, perfect for anyone who appreciates light florals.

Flossie’s curated fragrance list emerges as a definitive guide to finding your perfect scent for any occasion. From indulgent splurges to luxury brands like Killian to discovering hidden gems at Zara, Flossie demonstrates that smelling like a baddie isn’t just achievable, it’s also empowering.

Her selections are a masterclass in blending sophistication, accessibility, and personal expression, proving that the right fragrance is the ultimate finishing touch to any look or mood.

Words by Hannah Wujiw