I-KEE-YA: We’ve All Been Mispronouncing Ikea This Whole Time

It’s the first place we head when we move to a new gaff. Like seriously, where else can we get reasonably priced, non-flatpack furniture?

But if your many household-related shopping trips had you thinking that you know everything there is to know about this iconic Swedish brand, then you’d be wrong.

#Design tip: Brighten up any space with a pop of color or a fresh plant!

A photo posted by IKEA USA (@ikeausa) on Mar 28, 2016 at 10:07am PDT

Why? Well to start, it turns out we aren’t even pronouncing the brand’s name correctly.

The brand say people have been mispronouncing the name since it starting branching out into other countries and now their Swedish reps have confirmed that it’s not pronounced “I-kee-ya” as we previously thought. It’s actually pronounced with an “e” sound, as in “ee-KAY-uh.”

In other words, we’ve totally been butchering it this whole time. #Oops.

Thankfully, Ikea’s reps don’t seem to mind, stating that whether you pronounce it “i-kee-ya” or “ee-KAY-uh” it’s all good with them.

Thanks you guys.