It’s Here! Penneys’ Professional Make-Up Line Has Landed – And It Includes Longwear Foundation!

We've got the pics and prices.

Penneys Pro Group Shot

As if we needed another excuse to load up our make-up bags with new kit, Penneys has just launched a brand new beauty collection – and this time the budget brand has gone professional.

Introducing the PS… Pro range: a 42-piece collection that the brand says focuses on the prep and perfecting stages of your make-up routine.

All the products are specifically designed to be long-lasting too, made with “premium ingredients and superior formulations” that deliver long, lasting professional finishes.

So what’s available to shop in the collection?

First up, it’s the PS…Pro Primers. Priced at €4 you can choose from mattifying, illuminating or miracle, which aims to prep and correct. In particular, we’re digging both the Miracle and Illuminating Primers which can be worn under or applied over make-up as a liquid highlighter, or even mixed with foundation to give a dewy finish.


But it’s the PS… Pro Longwear Mineralized Foundation, €5, that we’re really excited about. Could this budget buy rival the much pricer MAC Pro Longwear Foundation?


The brand says their new foundation “provides a medium, buildable coverage with a satin finish with all of the benefits of a mineral powder. It is enriched with vitamins A and E to hydrate the skin and contains SPF 15 to protect from the sun. It is suitable for normal to combination skin.”

And there are five shades to choose from: Porcelain, Ivory, Warm Beige, Rich Beige and Chestnut.

Also in the collection is the CC Concealer palette, €5, the Pro Longwear Finishing Powder, €4 and a range of lip, brow and eye pen products. Prices start at €3 and the collection will be available to shop from May.



Check out our Snapchat @stellarmagazine for swatches from the range!

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