Career
11th May 2015
We quizzed Siopaella's Ella de Guzman on what it takes to run a successful retail business, and how she's got to where she is now.
![](<img width="1280" height="720" src="https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/CALL-THE-MIDWIFE-SEASON-13-Press-Release.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/CALL-THE-MIDWIFE-SEASON-13-Press-Release.jpg 1280w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/CALL-THE-MIDWIFE-SEASON-13-Press-Release-300x169.jpg 300w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/CALL-THE-MIDWIFE-SEASON-13-Press-Release-1024x576.jpg 1024w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/CALL-THE-MIDWIFE-SEASON-13-Press-Release-768x432.jpg 768w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/CALL-THE-MIDWIFE-SEASON-13-Press-Release-640x360.jpg 640w" sizes="auto, (max-width: 1280px) 100vw, 1280px" />)
![](<img width="1602" height="940" src="https://stellar-uploads.s3.amazonaws.com/uploads/2023/12/Screenshot-2023-12-19-at-10.31.37.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://stellar-uploads.s3.amazonaws.com/uploads/2023/12/Screenshot-2023-12-19-at-10.31.37.png 1602w, https://stellar-uploads.s3.amazonaws.com/uploads/2023/12/Screenshot-2023-12-19-at-10.31.37-300x176.png 300w, https://stellar-uploads.s3.amazonaws.com/uploads/2023/12/Screenshot-2023-12-19-at-10.31.37-1024x601.png 1024w, https://stellar-uploads.s3.amazonaws.com/uploads/2023/12/Screenshot-2023-12-19-at-10.31.37-768x451.png 768w, https://stellar-uploads.s3.amazonaws.com/uploads/2023/12/Screenshot-2023-12-19-at-10.31.37-1536x901.png 1536w, https://stellar-uploads.s3.amazonaws.com/uploads/2023/12/Screenshot-2023-12-19-at-10.31.37-640x376.png 640w" sizes="auto, (max-width: 1602px) 100vw, 1602px" />)
![](<img width="1688" height="802" src="https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/Screenshot-2024-12-13-at-11.23.52.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/Screenshot-2024-12-13-at-11.23.52.png 1688w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/Screenshot-2024-12-13-at-11.23.52-300x143.png 300w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/Screenshot-2024-12-13-at-11.23.52-1024x487.png 1024w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/Screenshot-2024-12-13-at-11.23.52-768x365.png 768w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/Screenshot-2024-12-13-at-11.23.52-1536x730.png 1536w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/Screenshot-2024-12-13-at-11.23.52-640x304.png 640w" sizes="auto, (max-width: 1688px) 100vw, 1688px" />)
![](<img width="1080" height="810" src="https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/Snapinsta.app_467140286_564249849635988_7961469290901118361_n_1080.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/Snapinsta.app_467140286_564249849635988_7961469290901118361_n_1080.jpg 1080w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/Snapinsta.app_467140286_564249849635988_7961469290901118361_n_1080-300x225.jpg 300w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/Snapinsta.app_467140286_564249849635988_7961469290901118361_n_1080-1024x768.jpg 1024w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/Snapinsta.app_467140286_564249849635988_7961469290901118361_n_1080-768x576.jpg 768w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/12/Snapinsta.app_467140286_564249849635988_7961469290901118361_n_1080-640x480.jpg 640w" sizes="auto, (max-width: 1080px) 100vw, 1080px" />)
![](<img width="975" height="548" src="https://stellar-uploads.s3.amazonaws.com/uploads/2024/01/Snapinsta.app_416275304_383848104012405_8116072710618966294_n_1080.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://stellar-uploads.s3.amazonaws.com/uploads/2024/01/Snapinsta.app_416275304_383848104012405_8116072710618966294_n_1080.jpg 975w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/01/Snapinsta.app_416275304_383848104012405_8116072710618966294_n_1080-300x169.jpg 300w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/01/Snapinsta.app_416275304_383848104012405_8116072710618966294_n_1080-768x432.jpg 768w, https://stellar-uploads.s3.amazonaws.com/uploads/2024/01/Snapinsta.app_416275304_383848104012405_8116072710618966294_n_1080-640x360.jpg 640w" sizes="auto, (max-width: 975px) 100vw, 975px" />)