#MyBlogLife: Pippa O’Connor’s Number One Tip For Budding Bloggers

Pippa O’Connor’s blog Pippa.ie reels in a staggering 35,000 visitors a day, so naturally when we got chatting to her last night at the official launch of her new-look site, we wanted to know what her secret was.

“I’ve always been myself,” Pippa explained. “I’ve always written about the things I love. I’m always me and I only collaborate with brands I love, and I think that really helps my blog to stand out.”

The trick is to know you, know your story, and stick to that. Once you’re consistent with whatever you’re talking about, it’ll work.

Her number one tip for aspiring bloggers? “Know your niche,” says Pippa. “People always say to me ‘are you going to be talking about nutrition or fitness?’ and I say ‘absolutely not because I know nothing about it and I’m not interested in it’. I’m not gonna do something just cos it’s on trend.

“The trick is to know you, know your story, and stick to that. Once you’re consistent with whatever you’re talking about, it’ll work.”

Pippa’s vision for the new-look site? “I’m aiming for millions of visitors a month,” she revealed to our sister mag VIP. We’ve no doubt she’ll get there.

• Blog
• Blogging
• Pippa O'Connor
• pippa.ie