Surprise! Irish Blogger Rosie Connolly Just Launched Her Very Own Brand!

Following in the footsteps of Suzanne Jackson and Pippa O’Connor, Rosie Connolly is the latest blogger to announce the launch of her very own brand.

The social media queen took to Instagram this afternoon to debut her new sunglasses collection, Aluxe.

“Ahhhhhh it’s finally here!!! Welcome to the first product of my new brand @aluxe_ie,” she wrote. “We have created a STUNNING range of super stylish sunglasses to suit everyone. They are available to pre order now on www.Aluxe.ie and are priced from €15-18. We have worked on these for months now so I really hope you enjoy them as much as I do. #AluxeByRosie.”

Ahhhhhh it’s finally here!!! Welcome to the first product of my new brand @aluxe_ie ? We have created a STUNNING range of super stylish sunglasses to suit everyone…? They are available to pre order now on www.Aluxe.ie and are priced from €15-18 ?? We have worked on these for months now so I really hope you enjoy them as much as I do ☀️? #AluxeByRosie

A post shared by Rosie Connolly (@rosieconxxx) on Feb 23, 2017 at 5:59am PST

In a second snap posted to Insta, Rosie is seen modelling the sunglasses herself and they look fab!

Describing the day as “surreal” Rosie thanked her followers for their “incredible response” to her new collection.

The most surreal day…. ? Thank you all so much for your incredible response to @aluxe_ie ??? www.Aluxe.ie #AluxeByRosie @aaronjhurley @lauramullettstylist @mrsmakeup_ie @callanandcompany @paula_callan_makeup @joannacoops @kelly_horrigan @andrearocheagency

A post shared by Rosie Connolly (@rosieconxxx) on Feb 23, 2017 at 7:06am PST

Wanna shop Rosie’s new range? Head right over here.

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• Rosie Connolly

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