Customers are outraged by the revelation.
Clothing retailers are in hot water today as it’s been revealed that stores have been selling real fur under the pretence that it’s faux.
A Sky News investigation found that four types of animal fur are currently being sold, unbeknownst to the shoppers buying them.
Expert Phil Greaves tested fibres found on garments from Missguided and House of Fraser, and found that they’re consistent with rabbit, raccoon dog, mink and cat fur.
As both of these store have previously claimed to be fur-free, customers are outraged at the revelation.
— Astraea Ⓥ (@potbrwnie) April 10, 2017
The news about #missguided selling 'faux fur' that contains real cat/rabbit fur has made me feel sick to my stomach!
— C. 🤘🏽 (@chelseacarlax) April 10, 2017
Boycotting Missguided from now on. How vile that they have been selling real fur, labelled as faux. Should be ashamed of themselves.
— sophie 🎠 (@sophmiddleton__) April 10, 2017
— lola (@nadiaelizalola) April 10, 2017
Horrified about the @missguided news. To not declare using real fur is horrific! Definitely will not be buying from them.
— Emmy 🌵🌴 (@Whispering20s) April 10, 2017
Claire Bass of the Humane Society International told Sky News, “We are finding an increasing amount of real fur being sold either mislabelled or not labelled at all as real fur, in the last couple of years in the UK.
“This is a problem in two ways. Firstly it’s a problem for the animals who are suffering awful, deprived lives and excruciating deaths on fur farms and traps around the world to produce these products.
“And secondly, it’s a problem for consumers, who are not being protected from unfair trading, who want to shop ethically and avoid the fur trade.”
Both of these retailers have stopped selling the items containing fur, and House of Fraser are offering full refunds to customers who’ve been affected, while Missguided are launching a full investigation.
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