Retailers In Hot Water As It’s Revealed Real Fur Is Being Sold As Fake Fur In Certain High Street Stores

Clothing retailers are in hot water today as it’s been revealed that stores have been selling real fur under the pretence that it’s faux.

A Sky News investigation found that four types of animal fur are currently being sold, unbeknownst to the shoppers buying them.

Expert Phil Greaves tested fibres found on garments from Missguided and House of Fraser, and found that they’re consistent with rabbit, raccoon dog, mink and cat fur.

As both of these store have previously claimed to be fur-free, customers are outraged at the revelation.

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@Missguided never shopping with you or @houseoffraser again after finding out you sell real fur posing as faux fur #disgusting

— lola (@nadiaelizalola) April 10, 2017

Horrified about the @missguided news. To not declare using real fur is horrific! Definitely will not be buying from them.

— Emmy 🌵🌴 (@Whispering20s) April 10, 2017

Claire Bass of the Humane Society International told Sky News, “We are finding an increasing amount of real fur being sold either mislabelled or not labelled at all as real fur, in the last couple of years in the UK.

“This is a problem in two ways. Firstly it’s a problem for the animals who are suffering awful, deprived lives and excruciating deaths on fur farms and traps around the world to produce these products.

“And secondly, it’s a problem for consumers, who are not being protected from unfair trading, who want to shop ethically and avoid the fur trade.”

Both of these retailers have stopped selling the items containing fur, and House of Fraser are offering full refunds to customers who’ve been affected, while Missguided are launching a full investigation.