Trending 3rd July 2026 by Jade Hayden
The Skim: The Influencer To Reality Star Pipeline
STELLAR PROMOTION: We're baaaaack
It must be summer because STELLAR’s pop culture pod The Skim is BACK for your listening pleasure.
Season 7 of our podcast in association with Hayu is finally here, and we’re chatting all about the ever popular influencer to reality star to maybe-even-presenter pipeline.
Hosts Bronwyn O’Neill and Jade Hayden have been all over Charleen Murphy this week, as she finally entered the Love Island villa after genuine months of speculation.
But the Dublin creator is far from the only gal using her influencer status to increase her brand awareness.
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Maura Higgins, Molly Mae Hague, Ariana Madix, and of course our Hayu icon Lisa Vanderpump have all used reality TV to build themselves serious careers.
Will our girl Charleen be next?
Listen to the new episode here in full:
Brought to you by Hayu | Season 7 is here! This week on The Skim, we’re diving into the influencer-to-reality-star pipeline. With Charleen Murphy entering the Love Island villa, we’re looking at the creators who’ve successfully made the leap from social media to our TV screens. From Ireland’s own Maura Higgins to Hayu royalty like Lisa Vanderpump and the Summer House cast, we unpack why some influencers thrive when the cameras keep rolling – and why we just can’t look away.
Get watching all of the above and more now at Hayu.com and enjoy a taste of the high life with 7 days free.
