Dove’s New Body Shape Bottles Are Getting Trolled On Twitter Right Now

Dove’s latest marketing campaign hasn’t exactly gone to plan. The company released a new range of body wash bottles designed to represent women’s different shapes.

“Real beauty comes in all shapes and sizes – and now our body wash bottles do to,” reads the slogan, but sadly the campaign hasn’t gone down too well.

Many took to Twitter to label the campaign as insulting and unnecessary.

@MissMandyHale @Dove That is bizarre. Like, I just want to my body wash, not be reminded that I’m pear shaped. Women don’t need to be categorized all the time.

— Julie Daniel (@thejuliedaniel) May 8, 2017

@FastCompany @Dove This is objectifying, and likely decreases the number that can be shipped in a box – thereby increasing your huge carbon footprint.

— Jen Doyle (@thepoisontart) May 8, 2017

@FastCompany @Dove Because being body positive means dividing women up by how their bodies are shaped? @Dove really missed the mark on this one pic.twitter.com/8wn5HeRPWD

— Doha Madani (@DohaMadani) May 8, 2017

@FastCompany @Dove is there a “has a good personality” bottle shape?

— Mary Murphy (@FastFM) May 8, 2017

thanks Dove but I already have a body wash that matches my natural curves 🙂 pic.twitter.com/IIkKAn0LjQ

— Tim Federle (@TimFederle) May 8, 2017

However, it wasn’t without its supporters.

We love blogger @la.mouette’s image of our Dove Body Washes and her positive message about embracing your own individuality. ⠀ ⠀ “Dove always sends out positive messages, and their latest campaign is a real success. These bottles of their classic body washes aren’t in stores but are made to represent the different body shapes and sizes that make us unique, reminding us not to feel down about legs deemed too long, stomachs deemed too round, ears deemed too large or chests deemed too small. ⠀ ⠀ Because in the end, we are all different and our bodies are unique. So there’s no point trying to look like the beauty standards out there, because our bodies are amazing, move us forward and enable us to achieve our goals”⠀ ⠀ #Dove #RealBeauty #BodyPositive #frenchblogger

A post shared by Dove Global Channel ? (@dove) on Apr 28, 2017 at 5:50am PDT

The brand took to Instagram to share a review by blogger la.mouette.

She writes:

“Dove always sends out positive messages, and their latest campaign is a real success. These bottles of their classic body washes aren’t in stores but are made to represent the different body shapes and sizes that make us unique, reminding us not to feel down about legs deemed too long, stomachs deemed too round, ears deemed too large or chests deemed too small. ⠀
⠀
“Because in the end, we are all different and our bodies are unique. So there’s no point trying to look like the beauty standards out there, because our bodies are amazing, move us forward and enable us to achieve our goals.”

What’s your take on the controversy?