Gemma Collins Has Reportedly Signed A £1.1m Deal To Become The Face Of Dealz

If you’ve ever dreamed of giving your living space a little bit of GC glamour, then today is your lucky day.

Reports are surfacing that Gemma Collins, aka the GC has just landed herself a £1.1 million pound deal with high street chain Poundland, which operates as Dealz here in Ireland.

It’s believed that Gemma will be lending her face along with her renowned glam style to help promote the brand’s range of cleaning products and soft furnishings.

While Dealz has previously worked with other TOWIE stars, such as Jess Wright and Fern McCann, it is safe to assume that the other two gals did not rake in quite as much cash as the GC when it came to their collaboration price. Speaking on the venture, a source from the bargain basement chain said:

“Gemma was approached by Poundland  to become the new face of their homeware range earlier this year and she struck a hard bargain.”

Continuing they said: “It’s one of the biggest endorsement deals ever signed by the chain but they know everything the GC turns to gold. They think it will pay dividends in the long run.”

So, we can probably expect every household across Ireland and England to be decked out with sparkly cushions and crushed velvet blankets in the next few months.

All hail the GC.

• dealz
• Gemma Collins