Fashion and Beauty 15th July 2020 by Adele Miner
Get Your Bank Account Ready, Fenty Skin Is On The Way
The launch date is finally here
View this post on Instagram
It’s the moment we’ve all been waiting for. The rumours have been rife for over a year now when Rihanna trademarked ‘Fenty Skin’, but finally, we have been given an official date for the launch of the skincare line.
The announcement has informed us that we’re just days away from the release, with the line dropping on the 31st of July.
Announcing the news with a promo video, Rihanna can be seen using some bits from the collection and if her glow in the video is anything to go by our bank accounts are about to take a serious hit because we need it all.
View this post on Instagram
Now dubbed the ‘Fenty Effect’ we’re fairly certain that Ri Ri’s skincare will be just as much of a success as her make-up line, as her brand has gone on to change the beauty industry game since it’s launch in late 2017. It’s reported that the brand pocketed a staggering $100 million in its first 40 days of sale.
Already proving that the skincare range is about to change the game too, the official Fenty Skin Instagram account has racked up just over 100k followers in its first 12 hours. With a website already in place for its launch, you can sign up for early access and shop the line on the 29th of July instead of the 31st.
What exactly the collection is made up of yet, we’re not sure. But in the video Rihanna can be seen washing her face with a foamy cleanser and then applying a pink-toned moisturiser afterward, giving us a tiiiiny indication of what we can expect.
Only another 16 days until we find out, hurrah!