Fashion and Beauty 23rd September 2021 by Amie Edmonds

Wait, Is Hailey Bieber Releasing A Skincare Line?

If we can't have Paul Rudd's skincare routine, we'll certainly take Hailey's.


If there’s one thing in this world that you can’t argue with, it’s that Hailey Bieber’s skin is downright stunning. And if we’re lucky, it sounds like she may be ready to share some of her skincare secrets, with her very own skincare brand.

Well, at least that’s what people are convinced is happening, thanks to Hailey’s latest chat with Demi Lovato on their podcast ‘4D with Demi’. Speaking with Demi, Hailey revealed that there’s a new “business venture”, continuing to explain to them how excited she is about it.

“I’m going to step into the beauty world and I’m starting a company which has been really exciting,” she said. “We’ve been working on it now since the very beginning of the pandemic so we’re almost two years into it.


“I feel like for the first time ever I know this is where I’m supposed to be and this is what I’m supposed to be doing.”

Hailey went on to say that that this move is part of her personal evolution, as well as discussing how important it is to have affordable products that “really work”.

And although there’s no mention of a brand name just yet, Hailey has trademarked the name ‘Rhode’ (her middle name), and an Instagram account has been set up with the same name – which Hailey follows, as does MUA queen Katie Jane Hughes.

Hailey has often talked about her love of skincare, so it’s safe to say I’m EXCITED to see what happens here.

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