Hailey Bieber Has Finally Shared The First Look At Her Beauty Brand Rhode

We need to try this ASAP.

We knew it was coming, but now we finally have confirmation, a release month and a first look!

Glazed doughnut skin is all the rage right now and Hails is about to help us achieve the look just in time for summer.

Posting some gorgeous snaps from her first campaign on Instagram Hailey wrote, “@rhode is coming. Sign up at rhodeskin.com 👀🍩✨ See you in June!”

Rhode is believed to be a beauty, skincare and wellness brand, although the website is called Rhodeskin.com so it seems skincare may be it’s main area.

The glazed doughnut referenced have been all over Hailey’s social media for the past year and she is even holding one in her first pictures for the brand, this tells us we can expect a lot of glowy serums and possibly face oils that will leave us with, well, glazed skin!

During a Q&A on her YouTube channel back in November, she responded to a question from her comments which said:


She smiled before sharing:

“OK, I’m not gonna be shady about it. Rhode has been in the works for a very long time, and it is getting so close. It is coming in 2022, and I’m very, very excited.”

She then added: “That’s all I can say for now.”

The model then quickly moved on to more questions about modelling, fears and the role models in her life.

Previously, Hailey gave us some details about Rhode during her chat with Demi Lovato on their podcast, ‘4D with Demi’. Speaking with Demi, Hailey revealed that there’s a new “business venture” she’s super excited about.

Okay we love the guessing game Hailey but give us the products, June can’t come quick enough!

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