5 Things You’ll Want From Penneys’ New Vegan-Friendly Beauty Collab

Prices range from €4 to €16.

After collaborating with beauty guru Alex Steinherr for a raved-about skincare line, Penneys have teamed up with Spanish beauty brand 3ina (pronounced Mee-nah) for a colourful makeup range.

The brand is cruelty-free, 100% vegan, and made in Europe (which is fab) and also all about experimentation, believing that makeup should be bold and fun. Eh, yass.

The collab lands in selected Penneys stores at the end of the month – here are some products to look out for.

Cream Eyeshadow, €8

We love a cream eyeshadow – they give a more intense colour payoff than their powdery cousins, and last much longer.

These shimmery gold and pink shades look absolutely gorgeous alone, or layered with other eyeshadows.

Longwear Lipstick, €7

Liquid lipsticks aren’t dead you know! 3ina’s version is super pigmented and long-lasting, coming in four shades with a creamy formula that dries down matte.

Sculpting Face Palette, €16

We love a handbag-friendly product, and this palette is just that. It contains six different shades of bronzer/contour, highlighter and blusher, ideal for taking your face from day to night in a flash.

3-in-1 Foundation, €13

‘3-in-1’ how, you’re probably wondering. Does it come with curry sauce? Well, no, but this little foundation primes and conceals as it covers, leaving you with radiant, flawless skin. Yes please.

Lips and Eye Gloss, €9

Inspired by MUAs like Katie Jane Hughes, we’re trying the glossy eye trend this summer. This clear, multipurpose gloss adds an editorial edge to your standard graphic eyeliner or eyeshadow look. It WILL crease and get messy, but that’s the beauty of it.


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