The line has been described as 'out of touch'.
An Aussie fashion label has come under fire for naming a new collection after the #MeToo movement against sexual harassment and assault.
The brand, called Kholo, initially launched the line with the statement:
The original inspiration, which began from the masterpiece embroidery (The Maya Angelou Coat) – started with inspiration from the #MeToo movement. So it felt really natural for me to name the collection after it. Its embedded with symbols and connections to women, armour and self defence. It was the seed for me.
“When the whole #MeToo thing broke out, I was so surprised. Friends, mentors, peers – were all opening up about their experiences. I started getting into books, following feeds and reading more and more stories.
Women have been protecting themselves for generations. I just didn’t know. Yes. It shouldn’t happen. But yes. It does. So this is for the warriors. For all the wounds. Mental, physical and the worst; emotional. For the healing.”
There has been concern that the collection is insensitive – people are also suggesting the brand may be trying to cash in on what is a very serious movement and missing the point.
The garments were given provocative names like ‘Sex On Legs’ and ‘Take Me Off Slip Dress’, which haven’t gone down well either:
— anger is an energy anger is an energy (@ZuckerBaby) June 13, 2018
A friendly reminder that #MeToo isn’t some sudden outbreak that women need to armer themselves against *face palm* This is so out of touch.
The brand has since changed the name of the collection. pic.twitter.com/51SRZVMYkU
— Antoinette Rose (@_antoinetterose) June 13, 2018
— Shanoobis (@Shannon1ford) June 13, 2018
Since the controversy broke out, the brand has renamed the collection ‘Magnificent’ and issued an apology on their Instagram.
So. To my crew and fam here on Insta – you may not know it, but we renamed the MeToo collection to The Magnificent collection. It was inspired by the MeToo movement (ages ago, I saw a post from Cameron Russell and it started there), so for me, it felt so natural to name it the MeToo collection. The whole series has pieces that tie back to empowerment, MeToo, feminism and warrior women, we would take the conversation offline AND to the caffe. That is what I truly wanted to happen. Last night I learnt it had hurt women. They felt it was monetising on the concept and I would never want to monetise on someone’s hurt. I want to spark the conversation, I want those things to never happen again, I want to make change. And I truly felt, just the way we talk about “hey where did you get that dress from”, we can talk about, “hey, I don’t feel comfortable about what he did, what do you think?”. And. I don’t want what I do to make money for the wrong reasons. That is such bad energy. So changing the name was instantaneous for me. I started from a place of good intent and I am so sorry if it was a trigger for you, or caused you pain in any way. I truly never meant for it to be received that way. From a place of love, X Karishma
“I don’t want what I do to make money for the wrong reasons,” the post read. “I started from a place of good intent and I am so sorry if it was a trigger for you, or cause you pain in any way.”