The Hottest Swimwear Trends For Summer 2023

It’s a summer filled with style!

Unsplash/Arturo Rivera

Summer has well and truly arrived.

Whether you’re planning a trip abroad or making a dash for Irish shores a bikini is a must have for all those sun filled moments.

We know exactly how stressful it can be buying swimwear. Style, fit and size can take all the fun out of shopping for that perfect suit.

Let’s not forget the stress of those dreaded changing room mirrors… the main reason we will be sticking to online swimsuit shopping this year or at the very least trying them on in the comfort of our own homes.

We’ve pulled a list together of the key swimwear trends that are set to take over this summer. Happy shopping!


Curvy Kate Retro Wave High Waist Bikini Brief Print Mix, €35, Retro Wave Balcony Bikini Print Mix, €48

It’s the season for pink swimwear. Just in case you aren’t aware Greta Gerwig’s brand new Barbie movie is making its way to screens worldwide on July 21st. It’s no wonder we’re seeing the phrase Barbiecore across Instagram and TikTok gaining millions of views a day. This summer it’s all about making the boys wink – even unintentionally, after all it is Barbie’s world, we’re just living in it. Grab a pink bikini, even don a fun pattern to really add some fun into your summer beach attire.

The Upside Down

Boux Avenue Mali tie side bikini briefs in Cobalt Blue, €26, Mali ruched bikini top in Cobalt Blue, €35

We can thank last year’s Love Island gals for this surprising yet super flattering trend that is having its moment yet again this summer. While it may feel like you’ve put it on completely wrong, trust us you haven’t. The upside down cup actually creates a top with more support giving a slight push-up effect – without the padding. She’s pretty, stylish and practical!

Cut It Out

Bikini Bible Gigi One Piece Swimsuit in Chocolate, €129.95

We’re channelling some Sydney Sweeney in Euphoria vibes. Another trend re-emerging this summer and we can totally see why. It’s laid back yet classy and can be worn with a beach cover-up and even with shorts for a day out – a truly versatile piece that will stand the test of time. The style will mould to your body’s curves in just the right way creating that glamorous look we’re all aiming for. You got this girl!

Highlighter Hues

M&S Collection Printed Padded Bandeau Bikini Top, €30, Printed High Waisted Bikini Bottoms, €17

Summer is all about the three bs. Bright, bold and beautiful. Give yourself the chance to stand out amongst the crowd in a daring neon hue – you never know what kind of confidence it will bring your way. From triangle bikinis to one pieces and even balconettes there’s something to suit everyone and their body in the most comfortable yet flattering way. Be loud and be proud this summer!

Back To Black

Club L London After Sun Black Corset Halter Swimsuit €65

Black has always been a colour that gives chic and sophisticated vibes and they most definitely aren’t going anywhere. Loved for its timelessness, we will never be out of fashion when it comes to black, meaning investing in a black swimsuit is probably the best thing you could do, financially and fashionably that is. There’s also the fact it gives us that extra level of confidence we all love and grasp for during the summer months.