Drop Everything! Jennifer Aniston Is Launching A Lifestyle Brand

 

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Somehow, between Friends reunions and filming The Morning show, Jennifer Aniston found time to – ohh, you know – casually start a LIFESTYLE COMPANY! Talk about impressive.

First teasing the new project on her Instagram, the 52-year-old shared a snap of herself during a photoshoot with the caption: “Something’s coming,” and tagging Lolavie.

 

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The Lolavie Instagram page only has a handful of posts all alluding to a launch. It also links to a site with a countdown to launch date. It’s mysterious enough to make you feel like Nancy Drew.

 

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But this isn’t exactly Jen’s first venture into the business world. She co-launched haircare company Living Proof in 2012 and released a perfume in 2010 also by the name Lolavie, explaining to LA Times that the name had special meaning to her.

What the brand will focus on is still unknown. However, Page Six revealed an application was filed to trademark the name “in the areas of face and body lotion, shower gel, candles and hair care.”

Whatever Lolavie will focus on, it’s safe to say our interests have peaked. Take our money.

Words by Sláine McKenna