H&M Is Dropping This Chic New Collection With Italian Brand Giuliva Heritage

Flawless tailoring and staple pieces, we're starting to get excited about our A/W20 wardrobe.

Always on the ball when it comes to the next collection we’re set to lust over, H&M has just released an exciting project that the brand has been working on alongside luxurious Italian retailer, Giuliva Heritage.

For those who are unfamiliar, Giuliva Heritage takes classic menswear silhouettes into the world of womenswear.

Now, joining forces with H&M, the brands have created a modern take on Italian heritage, with a collection made from sustainable sources, in line with both brands’ journey to circularity.

Using recycled fabrics throughout, Giuliva Heritage x H&M features traditional shirting, strong tailored blazers and contemporary trench coats in recycled wools, recycled polyester and organic cottons.

Giuliva Heritage x H&M will certainly see you through A/W20 in style (and we can’t believe it’s even time to say this already!)

Having you looking sharp and chic, this collection’s versatility makes it perfect for everything from weekend outings to the return to the office, and even staycation travelling.

Giuliva Heritage x H&M, €39.99

What’s also great about the collection is that all the pieces are interchangeable, meaning that you can team the various shirts with the various trousers, and practically the coats with everything.

“We have always been passionate about authentic, meaningful fashion that lasts, and this collection undoubtedly captures that.” says Gerardo Cavaliere and Margherita Cardelli Cavaliere, founders of Giuliva Heritage.

Well, we’ve easily picked out all the bits we’re excited to purchase when this collection lands online and in selected H&M stores from September 3.

Another new launch we’re also excited for (and would team perfectly with our new wardrobe above) are the new pieces from Furla’s A/W20 range.

This AW20 campaign is Furla’s first product launch since the reopening of their Arnotts concession in Dublin, following the lockdown.

The new collection features natural tones, wearable and compact designs, with the notable high-level of Italian craftsmanship Furla is known and loved for.

The new product launches in store on Thursday, 27 August. For more information and online shopping with Furla, click here.


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