“I Won’t Be Restocking”: Suzanne Jackson Reveals Why She’s Decided To Discontinue Her Fashion Line
She got very honest about what goes on behind the scenes.
Suzanne Jackson had been rocking the beauty market with her nail polishes, lashes, and highlighter kit when she decided to launch her own fashion line at the end of 2016.
However, the business woman has taken to Snapchat to share what’s really happening behind the scenes, and why we won’t be able to get our hands on her clothing line for much longer.
“The situation with the fashion is this: I have always wanted to do fashion, but I’m a beauty girl at heart. I was trained in beauty, I’ve worked in beauty, and it’s what I know,” she began.
“I started the fashion line a long time before it went live at Christmas and I worked tirelessly on the project. It was really exciting and I really enjoyed doing it, but I’m only one person, and I can’t possibly do fashion AND beauty.
“So I was coming up against a brick wall. I was trying to focus my energy on fashion, and trying to focus my energy on beauty, and I just couldn’t focus on one thing 200%. As you guys know, I put 500% into absolutely everything I do.
“Everything I bring to market I can put my hand on my heart and say it’s amazing. But when your focus is divided – I just didn’t want to let the ball drop with either fashion or beauty, so I had to choose.
“It sounds so dramatic, but that’s the way it is in business and I’m always as honest and open with you guys as I possibly can be, and right now I’ve chosen beauty.
“So the fashion is going to sell out, we’re going to get rid of what we have left – which isn’t a lot. And I won’t be restocking. I’m not going to go there again for a couple of years.
“I’m drawing the line, and will focus on beauty. I’m working on about 12 products at the moment. I’m wrecked tired because there’s just one hiccup after another, but that’s production and that’s what you do when you create your product from absolute scratch. I don’t private label, I create myself, and I’m very proud of that.”
We admire Suzanne’s work ethic, and we can’t wait to see what new beauty products she has up her sleeve.
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