Introducing The New Classics Of The Beauty World

Touche Eclat and Ruby Woo may be iconic, but they've got competition.


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When you think of cult beauty products, there are probably a few that spring to mind: YSL Touche Eclat, NARS Orgasm blush, MAC Ruby Woo, Urban Decay’s Naked palettes… All of these have been tried, tested and true for many years now – and while they’re still verified bangers, the beauty industry has been seriously delivering over the past decade. Here are 13 new-ish products totally deserving of cult status.

The Ordinary Hyaluronic Acid 2% + B5

The Ordinary proved that skincare doesn’t have to be fancy, teaching us that the ingredients are the star of the show. Hyaluronic acid is now the big beauty buzzword, but The Ordinary was among the first to bring it to our attention, it’s an excellent price too.

IT Cosmetics Your Skin But Better CC Cream

Best everyday foundation ever? Yeah, we think so. The CC Cream does exactly what it says on the tin, covering what you’d like to be covered while letting your natural glow shine through. The expanded shade range isn’t at Fenty Beauty standards just yet, but it’s a step in the right direction.

NARS Radiant Creamy Concealer

If you pay heed to beauty gurus, you’ll know that this concealer comes up time and time again as one of their trusty favourites. And that’s because it’s a true all-rounder – pigmented enough to cover dark circles and imperfections while looking and feeling like skin.


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Olaplex No 3 Hair Perfector

How were we blonde before Olaplex? This pre-shampoo mask is a treat for hair that has been through it, whether that’s with colour, heat, or being reefed into a ponytail every day. The formula repairs broken bonds in the hair, strengthening and smoothing as it goes.

Pixi Glow Tonic

Baby’s first acid! Pixi Glow Tonic has been many a skincare fiend’s first foray into the world of active skincare, and though we may stray from time to time, we always go back to its love. This glycolic acid toner exfoliates the skin oh-so-gently to reveal a bright, glowing complexion.

Glossier Boy Brow

Though the Glossier mantra is ‘skin first, makeup second’, we can’t help but feel that their makeup offerings have overshadowed the skincare. Case in point: Boy Brow, the bestselling wax that thickens, shapes, and slicks brows into place. Once you try it, you’ll be hooked.


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Charlotte Tilbury Pillow Talk

Ms Tilbury has given us many iconic products over the years, but Pillow Talk is her signature shade, inspiring an entire line of products. Irish women are particularly nuts for the nude pink hue – one Pillow Talk lipstick reportedly sells every hour here. Although we’d argue that the Lip Cheat liner is the superior formula!

Anastacia Beverly Hills Dipbrow Pomade

Dipbrow is Boy Brow’s polar opposite, vibe-wise. If the latter is all about embracing your natural shape, Dipbrow is about carving out a new one, and making sure it lasts all day. It’s associated with the Instagram Brow, but you can use it to create the feathery brows of your dreams too.

Beauty Blender

The makeup sponges of yore were disposable wedges of foam that, while not the worst, were nobody’s first choice for foundation application. The Beauty Blender rehabilitated their image, showing us that a flawless finish was just a bounce away. These days, you’d be hard pressed to find a makeup bag without a BB (or one of its many copycats).


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BPerfect Stacey Marie Carnival Palette

If you had to have one eyeshadow palette for the rest of your life, the Carnival palette could very well be it. It’s got a great mix of neutrals and fun pops of colour, and every shadow is highly pigmented and blends like a dream.

Fenty Beauty Gloss Bomb

Rihanna changed the game with the launch of Fenty Beauty in 2017, pioneering inclusivity across skin tones. The Gloss Bomb is now a handbag staple, and has converted legions of gloss-haters with its non-sticky, gorgeously glassy formula. The original shade Fenty Glow is designed to suit all skin tones, encapsulating the brand’s ethos.

Inglot Duraline Mixing Liquid

A makeup artist’s secret weapon, Duraline is as multi-purpose as they come. The clear mixing medium can be used to bring dried-out products back to life, turn any eyeshadow into a liner, and affix loose glitters and pigments to your lids. A wonder product, TBH.

Benefit Roller Lash

They’re Real gets all the attention, but may we put forward Roller Lash as the true queen of the Benefit mascaras? It provides length and lots of curl without taking half the day to remove, which is really all we’re looking for when it comes to lashes.


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