Irish Influencers Are Living In This €23 H&M Dress From The Brand’s Latest Collection

Style spot - It's time to snap this one up now, before it's too late!


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A post shared by Rosie Connolly Quinn (@rosieconxxx) on

The H&M fall fashion 2020 collection has been a great success in terms of it not only being created using recyclable materials, but also because it’s a huge favourite among influencers and lovers of a versatile gúna.

H&M has created a goal that by 2030, all of their clothing and other items will be made from recycled materials only. The collection launched on September 10, 2020 and is now available in all stores worldwide but also online on their website here.

The most popular and successful item from this launch is the white lace dress. Inspired by the 1930s, there’s something about its beautiful elegant colour and design really drew people in.

Having been spotted on the likes of Rosie Connolly, Lauren Arthurs and Courtney Smith, the dress is too beautiful to pass and at €22.99, it’s got a seriously sweet price tag to go with it.

Shop the dress here 


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A post shared by Lauren Arthurs/Love Lauren (@laurenarthurs_) on

Materials like lace, jacquard and wool are more sustainably sourced materials and what we love about this number is its vintage feel, double layered stand-up collar with pleats, long puff sleeves and gathered tiers at the hem for added width in the skirt.

What’s also great about this dress is how versatile it is. As spotted on the Insta fash pack, it’s one of those dresses that can easily be transformed from more summery and beachy looks to more edgy and night time ones (like Rosie), something that’s not often seen with while lace, but works so well.

Alternatively, rock it like Courtney and add a pair of knee high white cowboy boots. White boots are back with a bang this A/W20 and we’re totally loving this fit on one of our fave Irish stylists.


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A post shared by COURTNEY SMITH (@courtneysmithstyle) on

Also included in H&M’s Fall Fashion 2020 collection is Chelsea boots, a divine wool-blend coat, and some simplistic but chic jewellery pieces. The perfect products for AW20 wardrobe.

You can shop H&M’s new collection here.

And speaking of new collections, H&M also launched a brand new collab with Kangol; an edgy sports luxe collection that is certainly worth a browse.

Words by intern Anastasiya Sytnyk 


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