News 9th August 2016 by Paula Lyne

Move Over Kylie, This Is The New Lip Kit That Social Media Is Going Batsh*t For

We need it. Not want. NEED.

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Kylie Jenner’s mini beauty empire has been rapidly growing since she launched her first Kylie Cosmetics product back in December. With 15 lip kits, a range of metallic and gloss shades, eyeshadow palettes and eyeliner now on sale, the almost-19-year-old has certainly been building quite a business for herself over the last eight months.

Ms. Jenner had better watch her tail, however, as one of the beauty industry’s legends is about to reclaim the crown with a lip kit of her very own.


Make-up artist Pat McGrath, who has long been regarded as the most influential woman in the biz, has just confirmed details of her newest Pat McGrath Labs kit, and it’s a lipstick set that will most definitely give Kylie a run for her money.

Pat first debuted a ‘glitter lip’ look on Versace models at Paris’s Haute Couture Fashion Week in July, and Instagram instantly had a meltdown. Bella Hadid with a vampy red lip that resembles a disco ball? YES PLEASE.

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The Labs Lust 004 kit contains everything you need to re-create the high-fashion look. It launches August 30th, and for $60 (€54) you get not one but two matte lipsticks (take that, Kylie), a clear vinyl gloss, gold metallic pigment and microfine glitter.

Swoon.

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This is Pat’s fourth addition to the Labs line – you might remember the eerily beautiful microfine gold pigment she launched for her first kit back in December – but it’s the first one to focus solely on the lips. Lust 004 is available in three shade families: flesh (nude), vermillion (red) and bloodwine (a vampier, darker red).

‘We Learn’: Kylie Responded To A Scathing Review Of Her Lip Kits In The Classiest Way

Oh, and just look at that packaging, it just screams ‘Cher Horowitz’s mood board,’ right?

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“I wanted to create the ultimate editorial kit that takes you from nothing all the way to the most extreme, jeweled, three-dimensional mouth,” Pat told US Vogue.

Jewelled? Extreme? Three-dimensional? We are SOLD.

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