Remember Dance Mom’s Maddie Ziegler? She’s Just Landed A Major Collab

Riiiiiight, now we feel ancient.


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Maddie Ziegler, aka, the Dance Moms star, aka, Sia’s alter ego, has announced a collaboration with Morphe and it looks dreamy.

Maddie shared the promo video on her Instagram yesterday, which showcases some creative looks that can be created with the collection, while posing surrounded by clouds and butterflies – casual.

Saying she is “so excited” about the launch, the 17-year-old star has teamed up with Morphe to create a colourful collection including lip and cheek kits, a dew bomb gloss stick and the Imagination palette.


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Known for her colourful character in Sia’s music video’s and stage performances, as well as starting off her career on the Dance Moms elite competition team, Maddie has a love for all types of makeup and has been practising from a really young age.

Speaking to Seventeen, Maddie said:

“I started doing my full hair and makeup, including full eyelashes at six-years-old. I hated how my mom did my makeup when I first started doing dance competitions so I learned really quickly and ever since then I fell in love with makeup.”

The palette is a perfect mix of neutrals and bright colours, as Maddie told Seventeen she wanted to create something, “versatile for people” so that everyone had the option of what kind of look they wanted to create.


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So, is this the next step for Maddie? Dancer turned beauty guru? We can’t wait to see what she does next. Maddie is following in the footsteps of James Charles and Jaclyn Hill who have also released collabs with the brand.

The collection is set to be available on the Morphe website on June 25th and then Cult Beauty, Pretty Little Thing and Boots UK on the July 2nd.

Words by STELLAR Intern – Jade Carpenter