Fashion and Beauty 13th February 2026 by Bronwyn O'Neill
The Irish Beauty Brand That Made An Appearance At The Super Bowl
Okay, amazing

While we may not understand anything about American football, we do love a half time show performance.
Of course, we have no idea who has won the Super Bowl or what the score was, we could give you a play by play of what happened during Bad Bunny’s 14 minute performance.
Including the couple who tied the knot in front of the Puerto Rican rapper.
But did you know that an Irish company played a pivotal role in getting the blushing bride ready?
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The Smooth Company’s viral Mane Master made a surprise appearance at the Super Bowl as celebrity hairstylist Mariah Montes perfected the bridal look of the night.
Mariah shared a video of her getting the performers, including the real life bride, ready for the half-time show.
She can be seen using the Smooth Company’s brush to sleek back the bride’s gruaig.
The brand has become a favourite, not just in Irish households, but around the world. The likes of Molly-Mae Hague, Maya Jama and Millie Bobby Brown have all shared their love for their product.