After almost twenty years of The Victoria’s Secret Fashion Show, the company has decided to no longer broadcast it on TV as they feel it’s not ‘the right fit’.
The CEO of L Brands which owns Victoria’s Secret, Les Wexner, reportedly sent an email to staff which said: “Fashion is a business of change. We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show.”
He added: “Going forward we don’t believe network television is the right fit. In 2019 and beyond, we’re focusing on developing exciting and dynamic content and a new kind of event – delivered to our customers on platforms that she’s glued to … and in ways that will push the boundaries of fashion in the global digital age. I’ve never been more excited about the power of this brand and where it’s going … [Victoria’s Secret CEO] John [Mehas] and team are re-birthing the brand.”
We can’t say we’re overly surprised by the decision. The brand has come under scrutiny in recent times for no longer being relevant.
The show is mostly consumed on social media now, with pics of the models, and videos of the musical performances going out on social media days before the event is televised. But that’s not the only reason they are talking about evolving and growing.
In November, the brand’s Chief Marketing Officer Ed Razek said that the brand would not include transgender women in the fashion show.
“Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy,” he told Vogue.
“It’s a 42-minute entertainment special. That’s what it is. It is the only one of its kind in the world, and any other fashion brand in the world would take it in a minute, including the competitors that are carping at us. And they carp at us because we’re the leader.”
There has also been issues in regards to the lack of plus size women on the show, and women of colour.
In a time where diversity and self-expression is celebrated, there is a lot that Victoria’s Secret will have to change to remain relevant, and we’re not sure taking off the air is enough for people to feel like that brand is truly changing and acknowledging that all types of people wear underwear.