Customers claim the calendar contained products she'd already reviewed on her channel.
Social media stars have bad luck with advent calendars, don’t they? First Zoella scandalised people across the land with her £50 calendar full of ‘cheap Christmas cracker crap’, and now this.
YouTuber Eltoria has garnered over 156,755 subscribers for her reviews of beauty advent calendars – this year alone, she’s reviewed about 35 of them, from brands like MAC, Debenhams, and Charlotte Tilbury, amongst others.
So her fans were excited to hear that she would be hand-making her own £49 12-day calendar, which was promised to contain beauty products worth over £90.
While some of the products do seem legit – she’s included her own brand Christmas candle, which retails for £11.95 – customers have accused Eltoria of packing up old and unwanted products from PR-gifted advent calendars she’s reviewed and selling them on as an advent calendar.
Fellow YouTuber Willow Biggs got a calendar containing a Body Shop White Musk Body Lotion, and noted that in her review of The Body Shop advent calendar, Eltoria had said she “never liked” the White Musk scent.
Another customer claimed that the packaging of a makeup brush was already opened, the hygiene seal was broken on a few products, and a lip balm was totally dried up.
Can we just acknowledge #eltoria illegally resold items she didn't want to fans in a £50 advent calendar, broke trading laws, didn't apologise, won't refund, disabled all of her comments and is now striking people who make videos about it? Incl the poor buggers who bought them?
— Rach Williamson (@RachWilliamson1) November 16, 2018
The product has now been removed from Eltoria’s website – speaking to Metro, she responded to the accusations:
I would like to thank the customers for purchasing this handmade, very limited edition product. I would also like to thank my fans for the support. It is unfortunate that people have made guesses and assumptions for it then to be treated as fact. Perhaps this is an issue that platforms need to figure out how to regulate.