Trending 14th January 2026 by Jade Hayden

Tubing Mascara Is Really Having A Moment

For that 'it gal' lash

Tubing mascara – you’ve probably seen it all over your fyp, or at least spied a tube of it in Boots last time you were in.

It’s an update of the classic mascara formula that has been around for decades, and is quickly becoming the go-to of MUAs and creators everywhere.

The difference between tubing mascara and regular mascara is that the tubing formula uses polymers to wrap around each individual lash, creating a tube that is generally longer lasting and smudge proof.

But the positives don’t stop there. Rather than having to scrub your eyes with micellar water at the end of the day, this mascara simply slides off the lash with a bit of warm water and a cotton pad.

@taylorlaiosugh my dream mascara, never runs or smears and comes off so easily in water 😭 what more could a girl need♬ original sound – ria ✦˚.

So it’s better for your lash, and maybe even better for your look.

Like regular mascara, tubing mascara comes in an array of styles. From volumising to colourful to lengthening to false lash effect, whatever the look you’re going for, there’s a tube for that.

Here are some of the most popular ones out there.