All The Winners From Our hayu Stellar InstaStar Awards

Here's all your BTS goss

On Saturday night, we rolled out the glitzy carpet, and had an absolute ball welcoming some of the biggest names in the world of content creation.

Our first-ever annual InstaStar awards went off without a hitch, and we couldn’t have been more delighted to play host to the first big glam bash of the year. Partnering up with Hayu, the dress code for the night was Real Housewives fabulous, and boy did our guests 

With 10 categories to honour all of our favourite online personalities, from inspirational to beauty, here are all of our well-deserving winners from the night.


The glam gals that teach us to paint our faces, do our hair, mind our skin and look our best!

The Nominees Are: Aideen Kate Murphy, Louise McSharry, Chloe Boucher, Karen Constantine, Jen Morris, Simone Gannon, Holly Carpenter, Sabrina Hill, Sinead Kavanagh, Shauna Doyle…

Winner: Aideen Kate


The women who inspire our wardrobes, share their fabulous looks and help us all get dressed!

The Nominees Are: Sophie Murray, Marianne Smyth, Lisa Jordan, Lisa McGowan, Irena Drezi, Ciara O’Doherty, Louise O’Reilly, Lauren Arthurs, Naomi Clarke, Terrie McEvoy

Winner: Lisa McGowan

FASHION INSTASTAR UNDER 100K – Sponsored by Penneys

The women who inspire our wardrobes, share their fabulous looks and help us all get dressed!

The Nominees Are: Jodie Wood, Lorna Weightman, Tara Kumar, Lynn Kelly, Aisling Chan, BillyKiss Azeez, Emma Kehoe, Niamh Webb O’Rourke, Clementine MacNeice, Courtney Smith

Winner: Niamh Webb O’Rourke


They’ve had us howling through the strangest time of our lives, and we love them for it

The Nominees Are: Michael Fry, Killian Sunderman, Tadhg and Derry Fleming, Shane Dan Byrne, Enya Martin, Victoria Adeyinka, Aisling Kearns, Emma Doran

Winner: Victoria Adeyinka


They make our mouths water and encourage us in to the kitchen, and for this we salute them!

The Nominees Are: Niamh O’Sullivan, Guy Sinnott, Russell and Patrick – Gastro Gays, Gina Daly, Nicola Halloran, Sarah Battle – House By The Whitethorns, Trisha Lewis, Holly White

Winner: Trisha Lewis


The travel, interiors and wellness creators who promote self care, comfort and living your best life through their content

The Nominees Are: Nadia El Ferdaoussi, Niamh Cullen, Yoga with Maura, Sarah Hanrahan (I Come Undone), Life at Number Two, Laura De Barra, Catherine Carton (Dainty Dress Diaries), Daniella Moyles

Winner: Niamh Cullen 

INSPIRATIONAL INSTASTAR – Sponsored by Iconic Bronze

Those whose content has educated, encouraged, motivated and moved us this year

The Nominees Are: Black and Irish, UseLess Project, Erica Cody, Sinead Burke, Kate Grant, Denise Kenny Byrne

Winner: Kate Grant


Ever present in our ears, making us laugh, cry and also feel very seen

The Nominees Are: The 2 Johnnies, Bandwagons, The Good Glow, The Creep Dive, My Therapist Ghosted Me, I’m Grand Mam, Tony Cantwell, Caroline Foran – Owning It

Winner: The Good Glow

RISING INSTASTAR – Sponsored by Pandora
Those who’ve had a STELLAR 2021 and for whom we see very bright online futures

The Nominees Are: Katja Mia, Aideen Feely, Nina Aigbe, Chloe Koyce, Grainne Binns, Hilary Young, Gracey O’Connell, Emma Neill, Freya Broni, Fionnuala Moran, Erica Bracken, Molly Roberts…

And the winner is: Hilary Young

INSTA STAR OF THE YEAR – Sponsored by hayu

The creators consistently knocking it out of the park with funny, relatable, glamorous and inspiring content in 2021

The Nominees Are: James Kavanagh, Doireann Garrihy, Keilidh Cashell, Rosie Connolly, Pippa O’Connor, James Patrice, Roz Purcell, Suzanne Jackson, Louise Cooney, Tara Anderson, Aimee Connolly, Dominique Nugent

And the winner is: Roz Purcell

About hayu:

hayu is the home of reality TV – with over 8,000 episodes of your favourite reality shows available to stream and download, including: Below Deck, Keeping Up With the Kardashians, The Real Housewives, Million Dollar Listing and Vanderpump Rules. Complete box sets mean you can binge watch series from the start whilst avoiding FOMO with many new episodes available the same day as the US. So what are you wating for? Try for free now at


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