FUJIFILM Just Announced A New Gorgeous INSTAX Camera – And We Can’t Wait To Get Our Hands On It

STELLAR PROMOTION: We need one of these ASAP

FUJIFILM today announced their latest product – and it’s one that we’re going to be putting in our shopping baskets as soon as possible.

Spring is officially here, and with it comes the possibility to make new memories with some old friends… ideally ones that will last forever.

Lucky for us, the new INSTAX MINI 12 Instant Camera includes all of the best bits of the popular INSTAX MINI series – plus some special new features that instant camera fans will be sure to love.

It’s the perfect product to ensure you capture every special moment this spring. And it looks absolutely gorgeous too.

MINI 12 features the iconic bubbly inflatable design, and comes in some beautiful pastel colours including Blossom Pink, Lilac Purple, and more.

The new product also includes many features fans of INSTAX know and love, including Close-Up/Selfie Mode and Auto Exposure adjustment capabilities, as well as a Parallax Correction feature. This allows the camera’s viewfinder to align with the lens when using Close-Up Mode and create a more centred photo.

It also features automatic flash control, which helps prevent washed-out images, and its updated lens structure provides intuitive steps for both powering the camera on and off as well as accessing Close-Up/Selfie Mode with a simple twist of the lens. Super handy for those moments when you can’t take your camera out quick enough.

The new MINI 12 comes in Blossom Pink, Mint Green, Clay White, Lilac Purple, and Pastel Blue – so there really is an array of beautiful colours to suit everyone.

“The INSTAX MINI series has long been an incredibly popular choice to introduce the fun of instant cameras to photography lovers, old and new, thanks to its playful design, ease of use, and affordable price,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “MINI 12 takes this series to the next level with an iconic bubble design that pops with joy and creativity. How you see the world is shaped by the lens you see it through, and MINI 12 brings users a new unique perspective.”

But the fun doesn’t stop there, because FUJIFILM have today also announced their newest app, INSTAX UP! The new app will allow INSTAX fans to digitally scan, store, and share their photos in one place, easily organise and share their photos online, and even import photos from other INSTAX apps.

The new app will allow photography fans to store their INSTAX images without the glossy glare or distortion that can often come with snapping images through a smartphone. Sharing high quality images online, that you can also hold in your hands, is about to get a lot easier.

“INSTAX UP! is a new solution that solves the problem of easily digitising and sharing high-quality INSTAX prints,” said Udono. “Enhancing the overall INSTAX experience, INSTAX UP! will enable instant photo fans to digitally organise and archive their creativity, and easily share their photos with the world, helping preserve special memories and inspire more.”

INSTAX UP! is available to download from today, March 2.

MINI 12 is expected to be available to buy from FUJIFILM stockists from 16^th March 2023 for €90.00. You can find out more here. 

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