Trending 21st April 2016 by Paula Lyne
Cadbury Just ‘Revamped’ The Purple Rose And People Aren’t Coping Well
There's also going to be a new box. Can't be dealing.
We’ve dealt with a lot of changes to the treasured Cadbury Roses formula in recent years: smaller boxes, the removal of the Dairy Milk chunk, the unwelcome change of the green wrapper from Caramel to Coffee Escape.
But now the chocolate giant is messing with one of the most highly worshipped members of the Roses family, the purple Hazel In Caramel Rose.
According to a release from Cadbury today, the shape of both the purple and green Roses will be switched up to give them “smoother contours” ensuring they “melt in the mouth easily.”
The result? Well, the purple Rose will now look like this:
And the Coffee Escape will appear like this:
There’s also be a new ‘flow wrap’ tearable wrapper instead of the traditional twist wrap.
To make matters even more hard to cope with, Cadbury have also revealed a new Roses box.
The new Cadbury’s Roses design looks like a limited edition ‘Hollyoaks’ box. Dreadful. pic.twitter.com/bjflbhetT0
— Steve Dresser (@dresserman) April 21, 2016
The changes haven’t gone down too well over on Twitter:
No more #crafting butterflies out of #CadburyRoses wrappers.
— SAS57 (@SAS573) April 21, 2016
Cadbury’s are getting rid of the foil wrappers for Roses. I’ll stick to Quality Street then, or the cats won’t have anything to chase after.
— Shirley Kelly (@AtLastaBlonde) April 21, 2016
Is nothing sacred?
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