Cast YOUR Vote: Meet The Fashion Over 100K InstaStar Nominees

Everything you need to know about the event of the year!

The hayu STELLAR InstaStar Awards 2021 will take place on Saturday, November 6th in The Alex Hotel in Dublin, and will honour the best and brightest in Irish content creation across the social media spectrum.

Yes, an actual IRL awards ceremony which is sure to be most glam and glitzy event of the year, with those in attendance coming from all aspects of the ‘gram, including beauty, fashion, podcasting, comedy, food and those who inspire us, to name just a few categories.

As I’m sure you’re aware of by now, the voting system is OPEN and we’ve been blown away by the response so far, but if you haven’t cast your vote yet or you want to know a little bit more about our nominees, over the next two weeks we’re going to introduce you to everyone nominated across all 10 categories, showing you why we think they’re InstaStars.


Next up, we’re looking at those paving the way with their fashion expertise and content here in Ireland. With a serious fanbase and it’s obvious to see why, these InstaStar nominees are truly Instagram Stars and thanks to their style advice, hauls, tips and tricks, they make shopping and dressing that bit more of a breeze for us!

Here are the nominees…

Ciara O’Doherty

Ciara certainly knows about fashion. Her page is full of fun, seasonal looks. Whether it’s something light for spring, a bubbly outfit for summer, a chic ensemble for autumn, or something cosy for winter, Ciara will provide plenty of inspo all year round.

Irena Drezi


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A post shared by IRENA DREZI (@irenadrezi)

Ever wondered what it’s like to be a professional model, jetting around the world, working with established fashion companies, and taking uber-glam photos? Well, Irena provides a BTS look at that life and of course, as a model, she has plenty of fab fits to share.

Lauren Arthurs

Lauren’s style is the perfect blend of high fashion and high street. She’s got some serious skills and knows how to blend the two effortlessly. And a scroll through her page can offer plenty of lessons on how it’s done.

Lisa Jordan


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As a busy mum of three and a businesswoman running two companies, Lisa understands the need for practical style in a hectic life. But she manages to make functional style extra fab with her gorgeous outfits. Plenty of tips and tricks to be learned on her page.

Lisa McGowan


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A post shared by Lisa’s Lust List (@lisas_lust_list)

Lisa balances casual style with more dressed-up occasion wear like a pro. No matter the outfit, she looks fab and provides plenty of inspiration with her style. Not only that, but she also offers some interior design tips too to make sure a home is just as stylish as the owner.

Louise O’Reilly


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A post shared by Louise O’Reilly (@stylemecurvy)

Louise is pretty much a modern day princess. Her page is full of flowy floral gowns. A modern twist on a fairytale classic. And while those seem to be her favourite, she still offers plenty of stunning casual outfits as well.

Marianne Smyth


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A post shared by Marianne (@smythsisters)

Marianne offers sleek and stylish city girl sensibilities at their best. It’s incredible how she can make the minimalist style look so elevated and chic. The perfect page for those looking for some classic stylish outfits with a modern twist.

Naomi Clarke


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A post shared by NAOMI CLARKE (@the_style_fairy)

Naomi style is fun, bubbly, and bold. She never fails to look stunning in colourful and playful looks. She not only offers style inspiration for the grown-ups, but also the kiddos. As a mum to the three girls, Naomi shares all her fashion wisdom for the bubbas and proves they are never too young to be fashionistas.

Sophie Murray


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A post shared by SOPHIE MURRAY (@sophie_murraayy)

Sophie provides all the uber-glam, fun outfit inspo one could ever need. It’s seriously impressive how she is able to predict a trend and dress ahead of the curve. When wondering what will be in style for the upcoming season, Sophie is your fashion fortune teller.

Terrie McEvoy

As a mum to be, Terrie is sharing all the tips on how to style a baby bump. She is also sharing all about her pregnancy journey to create a community for all the mums to be out there. Undoubtedly, after her bundle of joy arrive, there’ll be plenty of adorable baby outfits as well.

The countdown to our first annual InstaStar event is now on, so get voting and mark Saturday 6th November in your calendars!


While this is a glitzy, invite-only event, hayu and STELLAR are giving some lucky voters the chance to attend this very exclusive evening as a special guest, to mingle with their favourite social media stars and experience the glamour for themselves! So be sure to stay tuned for all of the details, either here or over on our Instagram!

About hayu:

​hayu is the home of reality TV – with over 8,000 episodes of your favourite reality shows available to stream and download, including: Below Deck, Keeping Up With the Kardashians, The Real Housewives, Million Dollar Listing and Vanderpump Rules. Complete box sets mean you can binge watch series from the start whilst avoiding FOMO with many new episodes available the same day as the US. So what are you wating for? Try for free now at

Research by Sláine McKenna

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