Cast YOUR Vote: Meet The InstaStar Of The Year Nominees, Sponsored By hayu

It's the biggest award of the night, so let's meet who's nominated!

The hayu STELLAR InstaStar Awards 2021 will take place on Saturday, November 6th in The Alex Hotel in Dublin, and will honour the best and brightest in Irish content creation across the social media spectrum.

Yes, an actual IRL awards ceremony which is sure to be most glam and glitzy event of the year, with those in attendance coming from all aspects of the ‘gram, including beauty, fashion, podcasting, comedy, food and those who inspire us, to name just a few categories.

As I’m sure you’re aware of by now, the voting system is OPEN and we’ve been blown away by the response so far, but if you haven’t cast your vote yet or you want to know a little bit more about our nominees, over the next two weeks we’re going to introduce you to everyone nominated across all 10 categories, showing you why we think they’re InstaStars.


Next up, we’re looking at the big award of the night, the InstaStar of the Year as sponsored by our official partner, hayu. These content creators are at the top of their game, interacting with massive audiences on the daily and between them, covering everything from fashion and beauty to comedy, lifestyle and wellness. They really pack something for everyone, inspiring, influencing and entertaining us throughout a year that required it more than ever.

Aimee Connolly

The gorgeous Aimee Connolly is forever teaching us everything we need to know about makeup, and as the brains behind Sculpted by Aimee Connolly, she knows what she’s talking about. She’s got the industry knowledge and is more than happy to chat career, beauty and pursing your passions with her followers.

Doireann Garrihy

Since the dawn of Snapchat, funny woman Doireann Garrihy has been constantly creating hilarious content for us to enjoy. Be it on air, from her 2FM breakfast show to her podcast The Laughs Of Your Life, on telly with her hilarious skit The Doireann Project, or on social media where we just can’t get enough of her, Doireann is one heck of an entertainer.


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A post shared by Doireann Garrihy (@doireanngarrihy)

Dominique Nugent

When it comes to being your authentic self online, Dominique is as real as they get and over the past year, she’s shared all of life’s ups and downs with her followers, giving an honest look inside her world, as well as tons of brilliant content about fashion, hair, travel, and beauty.

James Kavanagh

When you look up James Kavanagh in the dictionary you get two synonyms, stunning and gorge. Bringing us around with him and giving us an insight into his daily life, James is a tonic. From showing us his shopping bits, to his gorge cat, how he likes to make tea to where he enjoys to brunch, his content is fun, enjoyable and totally addictive.


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A post shared by James Kavanagh (@jamesalankavanagh)

James Patrice

James is always making us laugh, whether he is hosting Battle Of The Food Trucks, starring in pantos, or working on RTÉ Today. But his Instagram is where the real gems are. His hilarious characters will have you in a fit of laughter, here’s hoping Malahide Woman can make it to the event.


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A post shared by James Patrice (@james_patrice)

Keilidh Cashell

Keilidh has got to be hands down one of the most creative makeup artists on Instagram. When she’s not working on building her business, launching more products and overall, making us more addicted to KASH Beauty, she’s sharing inventive and unique looks that are full of colour and creativity. Makeup brushes at the ready…


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A post shared by KEILIDH•CASHELL (@keilidhmua)

Louise Cooney

Through her Instagram, Louise gives us glimpses of her ultra glam life. Focusing on where you can find all the best beauty products and fashionable pieces, as well as launching a book club to provide us with all the best novel recommendations, Louise is a one hit wonder and a woman that just keeps on giving.

Plus, she’s about to launch her very own brand adding another string to her bow, we can’t wait.


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A post shared by Louise Cooney (@louisecooney_)

Pippa O’Connor

Mum of two (soon to be three), Pippa, is showing us how to juggle a busy life and look fab while doing so. She shares everything from family life, to the business aspects behind her super successful brands, makeup tips, nail art, fashion,  gorgeous home interiors, travel and even gardening. Pippa shares it all and that’s why we love her.


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A post shared by Pippa O’Connor Ormond (@pipsy_pie)

Rosie Connolly

Rosie provides us with all the style advice we could ever need. And as the founder of streetwear brand 4thARQ, she’s definitely a reliable source. This fashionista will teach you everything from casual street style to ultra-glam occasion wear. If it’s an outfit you’re in need of, Rosie has you sorted.


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A post shared by Rosie Connolly Quinn (@rosieconxxx)

Roz Purcell

Roz knows a thing or two about seriously scrumptious recipes and utterly splendid hikes and guess what, she’s gracious enough to share them with us. She’ll have you cooking in no time and feeling fab while you do, thanks to her extensive guide of everywhere you need to explore across Ireland and handy beauty tips too! Roz was a lockdown saviour when it came to exploring our own little isle.


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A post shared by R O Z (@rozannapurcell)

Suzanne Jackson

As a presenter on The Style Counsellors and founder of makeup brand SOSU By Suzanne Jackson and tanning brand Dripping Gold, Suzanne is one busy lady. So, we’re incredibly lucky that she still finds time to share incredible beauty tips, tricks and tutorials, as well as lust-worthy travel and fashion content with us on the ‘gram. When it comes to getting glam, Suzanne is your source of knowledge!

Tara Anderson

Makeup artist, beauty influencer, mum, wavy blow dry expert, when it comes to listing out the things Tara Anderson is an expert at, it’s endless. We absolutely adore her content with her kids, her beauty advice and wreath of knowledge, her infectious personality and big smile as well as her wardrobe, of course! Plus, she’s BFFs with Aimee Connolly making them girl gang goals!


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A post shared by Tara Makeup (@tara_makeup)

The countdown to our first annual InstaStar event is now on, so get voting and mark Saturday 6th November in your calendars!



While this is a glitzy, invite-only event, hayu and STELLAR are giving some lucky voters the chance to attend this very exclusive evening as a special guest, to mingle with their favourite social media stars and experience the glamour for themselves! So be sure to stay tuned for all of the details, either here or over on our Instagram!

About hayu:

​hayu is the home of reality TV – with over 8,000 episodes of your favourite reality shows available to stream and download, including: Below Deck, Keeping Up With the Kardashians, The Real Housewives, Million Dollar Listing and Vanderpump Rules. Complete box sets mean you can binge watch series from the start whilst avoiding FOMO with many new episodes available the same day as the US. So what are you wating for? Try for free now at

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