Sofia Richie, Scott Disick And Others Face Backlash For Attending A Music Festival In Saudi Arabia
The influencers were paid to attend the festival despite the country's human rights violations.
Social media influencers Sofia Richie and Scott Disick, DJ Steve Aoki, models Winnie Harlow, Alessandra Ambrosio and Stella Maxwell and actors Armie Hammer, Ed Westwick and Ryan Phillippe are among the list of celebrities who were paid to attend the MDL Beast festival in Riyadh, the country’s capital.
It has been reported that the Saudi government has dished out all-expenses-paid tours to influencers to post positive stories and images online to improve the country’s reputation while overlooking the country’s long-running history of human rights abuses.
In a photo posted by Sofia, she used the caption “Saudi girls” and it was posted from Riyadh’s Ritz-Carlton hotel, the same hotel that the Saudi Crown Prince Mohammed bin Salman used to hold a number of prominent Saudis who were held against their will under the guise of anti-corruption efforts.
Diet Prada, a fashion and culture commentary Instagram account, name checked each celebrity in attendance and criticised them for “Cashing big fat checks in exchange for #content creation (aka propaganda) to rehabilitate the image of Saudi Arabia, a country said to be causing “the world’s worst humanitarian crisis”.
Diet Prada also reports that model Emily Ratajkowski turned down the trip as she is aware of the country’s human rights crisis. She said in a statement: “It is very important to me to make clear my support for the rights of women, the LGBTQ community, freedom of expression and the right to a free press. I hope coming forward on this brings more attention to the injustices happening there”.
Their attendance of the festival has been described as “the dark side of influencer culture”.