Gwyneth Paltrow Has To Refund Customers Who Bought Her ‘Vaginal Eggs’

They won't balance your hormones, apparently.

Gwyneth Paltrow

Goop, a beauty and wellness company founded by Gwyneth Paltrow, has agreed to pay $145,000 (€125,000) for making false claims about the benefits of it’s vaginal egg products.

The company will pay the fee in civil penalties after a consumer protection complaint by the California Food, Drug, and Medical Device Task Force (FDMD) alleged Goop “made unsubstantiated claims” about three products, the Jade Egg, Rose Quartz Egg, and Inner Judge Flower Essence Blend, “that were not supported by competent and reliable scientific evidence”.

The company claimed its jade and rose quartz eggs, which are inserted vaginally, could help prevent a woman’s uterus from sagging, make her menstrual cycles more regular, balance hormone levels, and stabilise weak bladders. The eggs are sold for $66 and $55 each and are non-refundable.


Goops’s Jade Egg.
Youtube @Candace Lowry

Goop said in a statement that while it “believes there is an honest disagreement about these claims, the company wanted to settle this matter quickly and amicably. This settlement does not indicate any liability on Goop’s part”.

Because of the settlement, Goop will refund any unhappy consumers who purchased the eggs or its “Inner Judge Flower Essence Blend” between January 12, 2017 and August 31, 2017.

The products are still for sale currently, however Goop is prohibited from making further health claims that are not backed up by science.

This isn’t the first time Gwyneth Paltrow and the company have gotten themselves into some legal trouble. They have already come under scrutiny in the past for false advertising, having previously promised to help consumers treat depression, infertility, cancer, and insomnia.