Hayu STELLAR InstaStar 2023: Beauty InstaStar Over 50k Nominees, Sponsored By Rimmel London

Time to start voting!

We’re back and better than ever!

The Hayu STELLAR InstaStar Awards are returning for their third year this September – and it’s safe to say that we are so excited to crown the brightest and best in online content creation.

This year, we are once again joined by our amazing title sponsor Hayu, as well as so many other incredible category sponsors including Pandora, Penneys, Laura Mercier, Kerry Hanaphy, Perfectil, Instagram, Schweppes, and Tayto Occasions.

Taking place on Friday, September 8th in one of Dublin’s gorgeous and most exciting new venues, the Dean Townhouse, we’ll be celebrating the best Ireland has to offer when it comes to shining bright online across 12 categories: InstaStar of the Year, Rising InstaStar, Fashion InstaStar Over 100k, Fashion InstaStar Under 100k, Beauty InstaStar Over 50k, Beauty InstaStar Under 50k, Wellness InstaStar, Travel InstaStar, Home & Lifestyle InstaStar, Foodie InstaStar, Comedy InstaStar, Podcast InstaStar, as well as Best Dressed on the Night.

On the night, guests can enjoy some delicious drinks at the Dean Townhouse bar, a fun photobooth, and some tasty food too.

Take a look at the incredible nominees for Beauty InstaStar Over 50k, sponsored by Rimmel London, below – and make sure you cast your votes here NOW!

Keilidh Cashell @keilidhmua


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Keilidh Cashell, a talented MUA and TikTok creator, delights her audience with captivating beauty and style content across various social platforms. As the founder of the makeup brand Kash Beauty, she offers her followers a mix of wearable and creative makeup looks. Her creativity and expertise have made her a standout figure in the beauty community.

Bonnie Ryan @bonnieryan


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Bonnie Ryan, has swiftly become one of the beauty industry’s more prominent stars. Her talent in beauty, combined with her presence as an Instagram personality and a fashion and beauty blogger, has ensured she has garnered significant attention and recognition.

Tara Anderson @tara_makeup


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Founder and creator of Wonder Cru, Tara has a lot going on. With her skills as a makeup artist, presence on social media, and dedication as a working mom, she has amassed thousands of followers – and we can see why!

Ellie Kelly @ellieekelly


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Influencer Ellie Kelly shares her personal style and makeup looks, alongside life updates on her Instagram. Ellie also co-hosts podcast Hold My Drink – a fav here at STELLAR HQ.

Aideen Kate @aideenkate


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A beauty and style creator, Aideen Kate is the founder of vegan friendly and cruelty free True Beauty. The True Beauty launch last year was an instant hit, achieving remarkable success and quickly amassing a devoted following of loyal fans.

Chloe Koyce @chloekoyce


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Chloe Koyce is a beauty and fashion creator from Limerick. With over 112,000 followers on Instagram, she shares beauty, makeup, and fashion content as a qualified makeup artist. Chloe’s future plans include an exciting project with a beloved brand and dreams of launching her own fashion line. At just 23 years old, she is a rising star in the content creation and fashion world.

Words by Jakub Leszkiewicz