Here’s How Much Kim Kardashian’s SKIMS Brand Is Worth

She's making money moves.

 

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With a reality empire, a uber-successful makeup range, popular fragrance collections, and a shapewear brand under her belt, Kim Kardashian’s defo an unstoppable force in the business world. And she’s after proving that once again as her shapewear brand SKIMS just doubled in value.

SKIMS was valued, by Bloomberg, at a staggering $1.6 billion or €1.4 billion in April 2021, and now less than a year later, the shapewear line was valued at a mind-blowing $3.2 billion or €2.8 billion.

Last year SKIMS’ sales increased by around 90 percent, adding up to an estimated $275 million or €246 million and set to reach $400 million or €358 million in 2022. Kim told Bloomberg, “This latest round will allow us to focus on bringing more innovations and solutions to our customers and become even more of a trusted resource for them.”

 

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While there are many reasons for the brand’s massive success last year, many cite SKIMS partnership with Team USA during the 2021 Tokyo Olympic as a key factor to the brand’s boost.

The partnership was so successful that they even plan on continuing and expanding the collaboration to the 2022 Beijing Winter Olympic and Paralympic games. With the SKIMS for Team USA Winter Games 2022 capsule collection dropping recently.

On her joy at the collab, Kim has said, “I’m thrilled that SKIMS and Team USA are continuing to partner for these Winter Games. Our collection of lounge and sleepwear was designed with these inspiring women in mind, and I’m so proud that Olympic and Paralympic athletes will be wearing SKIMS again during their downtime!”

 

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Kim launched SKIMS in 2019 as a shapewear brand, but they have since expanded into loungewear and even launched a kids collection. The brand is particularly close to Kim’s heart as she has used shapewear for years.

Telling People Magazine, “I use shapewear as a solution to my styling needs. I always wanted something that would smooth, and sometimes not necessarily change my shape. When I wear sheer garments, I used my shapewear to line things like jumpsuits and gowns.”

Words by Sláine McKenna

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