Justin Bieber Called These H&M Clothes ‘Trash’
"I wouldn't buy it if I were you"
Justin Bieber has shared his unhappiness with Sweish fashion retailler, H&M, for their range of ‘merch’ featuring what appears to be the singer.
Justin claims that his likeness was used ‘without his approval’, although a rep for the company says that proper approval procedures was followed. “as with all other licensed products and partnerships, H&M followed proper approval procedures,” they told People Magazine.
Earlier this week, Justin took to his Instagram stories to shares his thoughts on the clothes. He said:
“I didn’t approve any of the merch collection that they put up at H&M…all without my permission and approval. I wouldn’t buy it if I were you,” he added.
He wrote another post calling the line ‘trash’. “The H&M merch is trash and I didn’t approve it. Don’t buy it” he adds.
Since then, the fashion brand has made the decision to pull the range from it’s stores and website. They said that they chose to do it ‘out of respect for the collaboration and Justin Bieber’.
Justin has his own range of merch on his website, where fans are encouraged to shop from. Justin has not yet responded to the line being pulled.
Have your say