Kate Moss Lands New Role As The Creative Director For Diet Coke

Well, this is certainly a surprise!

 

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Kate Moss is and has been many things over the years: a model, designer, contributing fashion editor for British Vogue and now, the creative director of Diet Coke. Yes, you read that correctly.

Venturing outside the world of fashion for a change, the supermodel shared the news in honour of the brand’s 40th anniversary this year.

“I am thrilled to join the Diet Coke family – I love the past collaborations they’ve done with such incredible names in fashion,” she says in a statement. “As creative director, I’m looking forward to inspiring fans and celebrating the brand’s 40th birthday in style.”

Stepping into her new role, she will be working on an array of exciting projects including a brand new collection, advertising campaign films as well as what we can only imagine to be some pretty fun events.

 

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Now, this isn’t the first time Diet Coke has reached out to the fashion world for involvement in their company, as designers Karl Lagerfeld and Jean Paul Gaultier both designed limited-edition cans and bottles in the past, while Marc Jacobs even occupied the role of creative director. They’re some pretty big names !! 

Earlier this year, the drink was also revealed as a sponsor for the famed London fashion week.

Michael Willeke, integrated experience director for Europe at The Coca-Cola Company shared his excitement saying: We are honoured to appoint Kate Moss as our new creative director, continuing Diet Coke’s rich history of collaborating with some of the biggest names in fashion and culture.”

The fashion model’s first project with the company will surround the brand’s ‘Love What You Love’ campaign, which features the model herself and highlights the importance of embracing what you’re passionate about.

 

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Kate’s statement also revealed her excitement for the new project saying it connected with her ‘instantly.’ 

The English model rose to international fame during the 1990s, at the same time the beverage saw a resurgence in its public profile. Coincidence, we think not! Seems like a match made in heaven to us.

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