Louise Cooney Is Beaming As She’s Joined By Boyfriend Mark And Friends For CLOO Active Launch

The Limerick native launched her activewear brand at House Dublin this week.

Louise Cooney was all smiles on Wednesday evening as she was joined by some famous faces, friends and family to launch CLOO – her new activewear brand.

Celebrating the launch in the newly revamped House Dublin, Louise explained how it was a dream come true to see her brand finally come to life, a lockdown project which was spurred from her love for activewear and how it became her day-to-day  “uniform” over the past year.

As a lover of pilates and working out, Louise made sure that all her new products were made to suit those hitting the gym and with features she’d love too. From pockets in the leggings, to super flattering v-shaped waistbands, stylish panelling, a cropped jacket and versatile tops; the collection is certainly one she’s proud to stand behind.

With prices starting from €35 – the collection is set to drop online next week.


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“CLOO Active represents everything I’m about; I love fashion, I live an active lifestyle and want to wear fitness gear that’s not just durable but stylish too and comfortable. CLOO active embodies these key elements and have been designed with women of different shapes and sizes in mind and don’t just conform to a standard model type.” she said.

“It’s surreal to see CLOO Active come to fruition, especially when I look back at the sketches when this venture first begun. It was just over a year ago I was in the mind frame of buying a house and then switched the dial to instead invest my savings and livelihood into this venture. Right now, CLOO Active is in its intimacy stage, but I’m excited to see what the future holds and have already started the design process for the next the 2022 collection.”

The event was attended by some of Ireland’s top influencers including Aideen Kate, Roz Purcell, Katja Mia and Louise’s family and her boyfriend Mark Sweeney.

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