Love Island Winner Jess Harding Has Landed A Huge Brand Deal

Way to go Jess!

Sammy & Jess


Love Island winner Jess Harding has revealed she’s signed a huge deal with In The Style.

A couple of weeks ago a source told The UK Sun that Jess had sat down with the In The Style Team and was supposedly signing a deal but nothing had been confirmed… until now.

Speaking to The Sun they said: “Jess met the In The Style team yesterday at an event and everyone loved her. She’s perfect for the brand – she’s relatable and sweet – exactly the kind of person they want to work with. A six-figure deal is being lined up right now.”

Jess won this past season of Love Island 2023 alongside bf Sammy Root, securing 34.57 percent of the public vote.


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A post shared by Jess Harding (@jesshardingox)

Jess took to Instagram to announce the news writing: “Ahhh such a pinch me moment!! ❤️.”

“I can’t actually believe I’m writing this… In The Style X Jess Harding 🙊 AD… and it’s all because of you guys!!,” she continued. “I literally can’t even tell you how much this means to me, not just because it’s an amazing opportunity but because it’s a dream to be able to create a collection that all you girls can look beautiful in no matter what shape or size! 😍.”

molly ella jess


Adding: “As you guys can imagine it takes a few weeks to design a range from scratch so that will be coming in the next few weeks and I’m going to be taking you guys on the journey with me to do some of the finishing touches… but for now I am so proud to be announced as an ITS girl 🙌🏻.

“I’ll be sharing some of my fave items and special offers over the next few weeks but my first one starts right now… I’ve been given my own code for you guys 🥺🙊.”

She concluded the post saying: “You can use code JESS30 to get 30% off everything on ITS right now! (Valid for the next 24 hours) 👏. Honestly, thank you again for all your support since I’ve left the Villa, it’s been overwhelming and without you all supporting none of this would be happening to me. Let’s smash this and make THE BEST collection for all us girls ❤️❤️❤️.”


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A post shared by Jess Harding (@jesshardingox)

This deal with In The Style will make Jess the first star to land a brand deal from this season of Love Island.

The most notable brand deal ever has been Molly Mae Hague, who signed one of the most lucrative deals of the series when she joined Pretty Little Thing. Molly Mae came second in the fifth series of the hit dating show alongside her now fiancé, Tommy Fury.

The girls from last summer’s series of the show also received a number of lucrative brand deals including Tasha Ghouri with eBay, SIMMI Shoes and L’Oréal Paris, Indiyah Polack with PrettyLittleThing’s Marketplace and Gemma Owen with PrettyLittleThing.


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A post shared by Jess Harding (@jesshardingox)

Ekin-Su, who won the summer 2022 series, also secured deals with Beauty Works, Oh Polly and BPerfect Cosmetics. Beauty Works and Oh Polly sadly dropped the deals with the Love Island alum since her win.

Paige Thorne also secured a deal with fast fashion brand Forever Unique but has similarly parted ways with the brand.

Tom Clare was the only contestant from the 2023 winter series to secure any kind of brand deal. Tom secured a deal as one of eBay’s pre-loved brand ambassadors.