Pippa O’Connor Reveals Brand New Business Venture

Pippa O'Connor

Pic: Lili Forberg for VIP Magazine

Pippa O’Connor is nothing if not a busy woman.

She has her two brands, POCO Jeans and istil 38 as well as her three children – 10-year-old Ollie, seven-year-old Louis and two-year-old Billy.

While she has several balls in the air, she has decided to add another.

Yes, Pippa has announced that she is launching a brand new company later this year.


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A post shared by Pippa O’Connor Ormond (@pipsy_pie)

She shared a black and white picture of her looking relaxed in a black t-shirt, a pair of jeans and Converse.

The chair she is sitting in is emblazoned with the words: “POCO Beauty”.

Yes, Pippa is coming out with her own beauty brand and we already know that we’re going to be obsessed.

“The Evolution…Poco Beauty. Coming November ‘23 We’re glad you’re here. Px,” she captioned the post.

Pippa O'Connor

Of course, she was immediately inundated with excited comments under her post.

“Darling I’m so so EXCITED FOR THIS,” Brian Dowling, her best friend, commented.

“Congrats!!!” Donal Skehan added.

“Congratulations Pippa can’t wait to see what’s to come,” Rosie Connolly wrote.

Pippa O'Connor

Pippa O’Connor

Pippa continued to write: “Thank you so much for the kindness & support. I’m truly so grateful.”

She also shared the beauty brand’s Instagram account which already has over 11k followers as they excitedly await Pippa’s next steps.

Of course, Pippa is no stranger to the beauty world. She previously worked with Úna Tynan on UP Cosmetics.

Last year she announced that her “shares in this business have now been acquired” and she was stepping away from the brand.

Pippa O'Connor

Pic: Lili Forberg for VIP Magazine

“I am so proud of what my business partner Una and I achieved together with this brand and in the process showcasing just how great Irish beauty brands can be. I’m very grateful for the love and support my followers & customers have shown UP since its launch. The brand now moves forward with Una at the helm and I wish her and her team nothing but the best,” she wrote at the time.

We’re so excited for POCO Beauty!