Trending 15th March 2018 by Cara Croke
Rihanna Has Responded To That ‘Shameful’ Snapchat Ad
"I'd love to call it ignorance, but I know you ain't that dumb!"
Earlier this week, Snapchat was slammed for an advert that people claim “makes light of domestic violence”.
In the ad, users were asked if they would rather “slap Rihanna or punch Chris Brown”.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
It appears to reference Chris Brown’s conviction for assaulting Rihanna in his car back when they were dating in 2009.
Snapchat promptly removed the ad and issued a statement to BBC Newsbeat, saying: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware.”
We are sorry that this happened.
Rihanna responded to the offensive advert today via her Instagram Story.
The singer wrote:
Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb!
You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!
This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet…you let us down! Shame on you. Throw the whole app-oligy away.
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