So Apparently We’ve Been Mispronouncing Zara All This Time

Right, so here’s the thing, when we’ve been hitting up the high street on a Saturday and we’re headed for the fashion favourite that is Zara, we’ve been pronouncing it Zar-a, as in, kinda like Sara, but apparently we’ve gotten it completely wrong.

As Zara is based in Artexio, Spain, where the dialect is Northern Castilian, the Z sound is pronounced as ‘th’, meaning Zara becomes ‘Tsada.’

One of Zara’s communication reps explains below…

I think I nailed it.

A video posted by RACHEL BESSER (@rachelbesser) on Jan 27, 2016 at 1:36pm PST

This got us to thinking about what other brand names we’ve been mispronouncing. Here are just a few…

Hermes: Drop the H, it’s er-mez.
Givenchy: Pronounce it zjee-von-shee
Herve Leger: Say it ‘air-vay lay-jah’. Also, it sounds better with a French accent.
Balmain: It’s bal-man peeps, not bal-main.
Balenciaga: Not bal-en-chi-aga. It’s bah-len-see-ah-gah
Christian Louboutin: It’ pronounced Loo-boo-tan.

• Fashion
• high street
• Zara